All of the Following Are True of the Market Growth

question 234

Multiple Choice

All of the following are true of the market growth stage except

• A) the main job is to persuade customers to buy, and keep buying, the company's product.
• B) the promotion must build primary demand and not just for the company's own brand.
• C) more competitors enter the market and mass selling becomes more economical.
• D) the promotion emphasis shifts to stimulating selective demand.
• E) salespeople and personal selling work towards expanding the number of outlets and cementing relationships with channel members.

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Definitions:

Ability Traits

Characteristics that determine an individual's potential to perform tasks or acquire skills.

Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.

Performance Projective Tests

Psychological assessments where individuals respond to ambiguous stimuli, revealing hidden emotions and internal conflicts.

Introversion

A personality trait characterized by a focus on internal thoughts and feelings rather than seeking external stimulation.