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The "Wheel of Retailing" Theory Fails to Explain Some Major

question 30

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The "wheel of retailing" theory fails to explain some major retailing developments, such as vending machines and convenience food stores, which did not enter the market with a low-price emphasis.


Definitions:

Broad Term

A term or phrase that is used to describe a wide range of concepts or categories rather than being specific or detailed.

Affects

The range of feelings in form of emotions and moods that people experience.

Emotional Contagion

A phenomenon in which emotions which are experienced by few people of a work group are spread to the others.

Work Group

Is a collection of individuals who come together to achieve a specific goal, sharing responsibilities and tasks.

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