The Retailer L

question 43

Multiple Choice

The retailer L.L. Bean uses a multichannel approach by adding ___________ to its catalog.

• A) a cable TV shopping channel
• B) door-to-door selling
• C) a phone solicitation
• D) a website

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Definitions:

Scientific Observation

Watching and recording participants’ behavior in a systematic and objective manner—in a natural setting, in a laboratory, or in searches of archival data.

Systematic

Characterized by having a methodical plan or procedure, especially in the context of scientific research or thorough investigation.

Objective Manner

A way of thinking or approaching situations impartially, without allowing personal feelings or prejudice to influence judgment.

Survey Research

Survey research involves collecting data and information from a sample of individuals through their responses to questions, assessing opinions or behaviors.