A Marketing Manager Should Never Increase the Total Cost of Distribution-Even

question 15

True/False

A marketing manager should never increase the total cost of distribution-even if this would result in a better customer service level for his target market.

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Definitions:

Public Agreement

The phenomenon where individuals conform to the majority view in public settings, regardless of their private beliefs.

Social Commitment

A personal investment or obligation towards a group, cause, or social relationship.

Norm Of Reciprocity

A social principle that suggests individuals should return favors and treat others as they have been treated, facilitating cooperation and social exchange.

Self-Perception Theory

The theory suggesting that individuals develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused them.