When Planning Physical Distribution, the Marketing Manager Should

question 155

Multiple Choice

When planning physical distribution, the marketing manager should:

• A) set the customer service level so that every customer can get the product exactly when he wants it.
• B) minimize the cost of distribution for a given customer service level.
• C) minimize the cost of transportation.
• D) maximize the speed of delivery.
• E) make use of a distribution center.

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Definitions:

Unearned Revenue

Money received by an entity for goods or services yet to be delivered or rendered, recognized as a liability until the obligation is fulfilled.

Adjusting Entries

Journal entries made at the end of an accounting period to update account balances before the preparation of financial statements.

Unbilled Consulting Revenue

Unbilled consulting revenue refers to earnings from consulting services that have been delivered but not yet invoiced to the client.

Depreciation

The process of methodically dividing the expense of a physical asset over its estimated useful life.