A Good Marketing Manager Will Try To

question 154

Multiple Choice

A good marketing manager will try to:

• A) set the desired customer service level before trying to minimize physical distribution costs.
• B) minimize the total cost of physical distribution.
• C) maximize the level of customer service provided by his firm.
• D) minimize storing time and costs.
• E) provide customers with just-in-time delivery service.

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Definitions:

Revenue

The sum of revenue resulting from the sales of products or services that are central to a company's main business activities.

Comparative Advantage

Comparative advantage refers to the ability of a country to produce a certain good more efficiently and at a lower opportunity cost than another country.

Absolute Advantage

The capacity of a nation, person, or company to generate a greater quantity of a product or service than its rivals with an identical level of resources.

Trade

The exchange of goods, services, or both between parties, often involving the transfer of money.