Throughout the World, Sony Sells Its Televisions Through Retailers

question 250

Multiple Choice

Throughout the world, Sony sells its televisions through retailers. Which of the following is probably a reason for using this indirect distribution strategy?

• A) Sony's customers prefer to buy direct from Sony.
• B) Sony's customers do not know which intermediaries sell its televisions.
• C) Sony has limited financial resources.
• D) Sony could more effectively serve customers by selling to them through its website.
• E) Sony believes that some intermediaries can serve customer needs better than Sony and at lower cost.

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Definitions:

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Financial instruments representing a loan made by an investor to a borrower, typically entailing fixed interest payments and principal repayment upon maturity.