Many Firms Prefer to Distribute Directly to the Final Customer

question 163

Multiple Choice

Many firms prefer to distribute directly to the final customer or consumer because they

• A) want to control the whole marketing job.
• B) believe they can serve target customers at a lower cost.
• C) think they can do the work more effectively than intermediaries.
• D) can use the Internet to make direct distribution easier.
• E) All of these are reasons why firms prefer direct distribution.

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Definitions:

Buyers

Individuals or organizations that purchase goods or services for personal use, for resale, or for use in production or operations.

Strategic Goals

Long-term objectives that an organization or individual aims to achieve, which are critical for guiding decision-making and overall direction.

Customer

An individual or organization that purchases goods or services from another business.

Strategic Customer Relationship

The deliberate approach to managing a company's interactions with current and future customers to improve loyalty and engagement.