A Disadvantage of Direct-To-Customer Channels Is That

question 10

Multiple Choice

A disadvantage of direct-to-customer channels is that

• A) most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
• B) they require producers to shift many marketing functions to others.
• C) this approach makes it hard to achieve coordination among the required marketing activities.
• D) they make it more difficult to get information about changing needs of the market.
• E) None of these is a disadvantage of direct-to-customer channels.

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Definitions:

Double-subscripted Variables

Variables in mathematical modeling or data analysis denoted with two subscripts, indicating their position in a matrix or their relationship between two sets.

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An equation used in chemical engineering to relate the quantities of materials entering and leaving a process.

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The coldest season of the year, occurring between autumn and spring, characterized by lower temperatures and minimal daylight hours in temperate zones.

Optimal Cost

The lowest possible expense that can be incurred under specified conditions while achieving the desired objective.