Choosing an Indirect Channel Probably Will Be Better Than a Direct

question 77

Multiple Choice

Choosing an indirect channel probably will be better than a direct channel if a producer wants to:

• A) provide special technical service.
• B) make it easier to do marketing research.
• C) be more sensitive to coming changes in customer needs and attitudes.
• D) obtain a very aggressive selling effort.
• E) adjust large discrepancies of quantity and assortment.

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Definitions:

Cartel

An agreement among competing firms to control prices or exclude entry of a new competitor in a market, often leading to market inefficiencies and lack of competition.

Price Effect

The effect of a price change of a product or service on its supply or demand.

Oligopolist

A firm in an industry with only a small number of producers.

Monopolist

A single seller in a market who has significant control over the supply of a particular good or service, often leading to less competition and higher prices.