When an Online Intermediary Like Hulu Scans Thousands of Hours

question 29

Multiple Choice

When an online intermediary like Hulu scans thousands of hours of programming each week and groups these programs into categories of digital programs (e.g. sports, crime, etc.) , this is an example of:

• A) Vertical integration.
• B) Sorting.
• C) Bulk-breaking.
• D) Assorting.
• E) Licensing.

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Definitions:

Unauthorized Channels of Distribution

Routes to market that are not approved or sanctioned by the original manufacturer or trademark owner, often leading to grey market activities.

Haggling

The act of negotiating the price of a good or service between the buyer and seller, with the intent to agree on a lower price than initially offered.

Economic Infrastructure

The underlying foundation of the economy consisting of physical systems like transportation, communication, and utilities that enable economic activities.

Global Market

The international trading environment in which goods, services, currencies, and cultural products are exchanged across borders.