The Main Reason That Vertical Marketing Systems Are Becoming More

question 256

Multiple Choice

The main reason that vertical marketing systems are becoming more common is:

• A) firms realize that working independently has advantages for channel members.
• B) firms increasingly understand that competition among channel members is profitable.
• C) it's easy for multiple firms to coordinate a single marketing mix for a common target market.
• D) firms recognize that coordination among channel members can increase sales for each channel member.
• E) only vertical marketing systems perform activities that adjust the quantities or assortments of products handled at each level in a channel of distribution.