Producers Often Have to Use "Multichannel Distribution

question 238

Multiple Choice

Producers often have to use "multichannel distribution":

• A) because they want to sell both direct with a website and indirectly through intermediaries.
• B) because big retail chains want to deal directly with producers.
• C) because competitors use a variety of channels.
• D) because present channel members are doing a poor job.
• E) All of these are valid reasons for producers to use multichannel distribution.

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Definitions:

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