A Company May Be Inclined to Use Both Direct and Indirect

question 58

Multiple Choice

A company may be inclined to use both direct and indirect channels of distribution:

• A) When serving multiple target markets.
• B) When it wants total control over the marketing mix.
• C) When suitable channel partners are hard to find.
• D) When selling to business customers.
• E) When selling to final customers.

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Definitions:

Natural Selection

Darwin's theory by which traits that enhance survival and reproduction become more common in successive generations of a population.

Successive Generations

Refers to the series of offspring that follow one after another in a biological lineage, each inheriting genetic material from the previous generation.

Mating Between Relatives

The breeding of organisms that are closely related genetically, often leading to an increased chance of hereditary health problems.

Population Genetics

The study of the distribution and changes of allele frequency in a population, as influenced by evolutionary processes.