Which of the Following Statements About Direct-To-Customer Channels Is False

question 204

Multiple Choice

Which of the following statements about direct-to-customer channels is False?

• A) Most consumer products are sold via direct-to-customer channels.
• B) Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
• C) Many business products are sold via direct-to-customer channels.
• D) Service firms often use direct-to-customer channels.
• E) "Direct marketing" does not mean that a firm uses direct-to-customer channels.

---

Definitions:

Multilateral Organization

An international institution formed by three or more nations to work on issues that are relevant to each of them.

Non-profit Group

Organizations established for purposes other than making a profit, often focused on serving a social, educational, or charitable aim.

Female Literacy

The ability of women and girls to read and write with understanding in any language.

Multilateral Organization

An international organization comprised of multiple countries that work together on common objectives or issues.