Ravi Singh Is Working His Way Through College as an Independent

question 101

Multiple Choice

Ravi Singh is working his way through college as an independent distributor of the Rapier Knife Co. The Rapier product line includes kitchen knives, hunting knives, and other special-purpose cutlery. Ravi makes sales presentations to potential customers in their homes. If a customer wants to make a purchase, Ravi buys the knives from Rapier and sells them to the customer at a markup. For example, Rapier's most popular knife is a chef's knife that Ravi buys for $25 and resells to the consumer for $50. Ravi:

• A) Is part of a direct-to-customer channel.
• B) Is engaged in direct marketing.
• C) Is engaged in direct selling, but is part of an indirect channel.
• D) None of these alternatives is correct.

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Definitions:

Contaminated Products

Items that have been tainted with substances that are harmful or undesired, affecting the product's safety and quality.

Quality Loss Function

A mathematical formula developed by Genichi Taguchi to measure the cost of deviating from target values, emphasizing minimizing variability and losses associated with poor quality.

Specification Limits

The range of permissible or acceptable values set based on customer requirements or industry standards that products or processes should meet.

PDCA

A continuous improvement model that involves four stages.