Some Channel Conflict May

question 119

Multiple Choice

Some channel conflict may

• A) be inevitable when channel members have different objectives.
• B) be useful if that is what it takes for customers at the end of the channel to receive better value.
• C) be avoided when a producer does not sell identical products through different (competing) channels.
• D) be reduced if there is a channel captain who thinks about all of the members of a channel and helps to direct their activities.
• E) All of these alternatives are correct.

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Definitions:

Observational Learning

A learning process through which behavior is acquired by watching and imitating others.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior conditioning or learning.

Shaping

A method of training by which successive approximations toward a desired behavior are reinforced.

Partial Reinforcement

A conditioning principle in which a reward or punishment is not administered every time the desired response is performed, leading to more resilient behavior patterns.