The Need for Reverse Channels May Arise in All of the Following

question 121

Multiple Choice

The need for reverse channels may arise in all of the following situations EXCEPT

• A) a consumer buys something in error and wants to return it.
• B) a firm makes an error in completing an order.
• C) a product is recalled for safety reasons.
• D) a consumer changes her mind after purchasing a product.
• E) All of these create a need for reverse channels.

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Definitions:

Social Facilitation

The tendency for people to perform better on simple tasks, or worse on complex tasks, when in the presence of others.

Binge Eating

The excessive consumption of large amounts of food in a short period, often associated with a loss of control over eating.

College Sororities

Social organizations for female college students in the United States and Canada, often characterized by a system of recruitment, membership, philanthropy, and social activities.

Social Facilitation Theory

The theory that the presence of others enhances performance on simple tasks but may impair performance on complex tasks due to increased arousal.