A New-Product Idea Moves Through the Early Stages of the Life

question 201

Multiple Choice

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT:

• A) the product is easy to use.
• B) the product can be tried on a limited basis, without a lot of risk to the customer.
• C) the product has no competitive advantage over those already in the market.
• D) the product is compatible with the values and experiences of target customers.
• E) the product's advantages are easy to communicate.

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Definitions:

Celebrity Endorser

A famous person who uses their public recognition to promote a product, service, or cause.

Viewers' Recall

The ability of viewers to remember content, such as advertisements or messages, they have seen or heard.

Persuasive

Having the ability to convince or influence others through argument, reasoning, or appeal to emotions.

CNN News

A major American news-based pay television channel, known for its 24-hour news coverage.