New Products That Are Minor Variations on Existing Products, and Which

question 191

Multiple Choice

New products that are minor variations on existing products, and which require no change to consumer behavior, are called _____.

• A) fads
• B) new products
• C) second movers
• D) discontinuous innovation
• E) continuous innovations

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Definitions:

Mental Abilities

The cognitive functions and capabilities of the mind, including reasoning, memory, comprehension, and problem-solving.

Cohort Differences

Variations in characteristics, experiences, or outcomes among groups of people who share a particular common demographic experience, such as year of birth.

Operant Conditioning

Operant conditioning is a learning process wherein behavior is modified by reinforcement or punishment, a principle established by B.F. Skinner in behavioral psychology.

Oatmeal Mush

A simple, traditional dish made by cooking oats with water or milk until they form a soft, mushy consistency.