In the Idea Generation Stage of the New-Product Development Process

question 131

Multiple Choice

In the idea generation stage of the new-product development process

• A) many new ideas in business markets come from competitors.
• B) customers are given new products to test.
• C) a S.W.O.T. analysis helps evaluate new product ideas.
• D) a firm decides which ideas to pursue based on return on investment screening.
• E) final ROI estimates are done.

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Definitions:

Habitat Destruction

The process by which natural habitats are rendered unable to support the species that live there, leading to the displacement or extinction of its inhabitants.

Evolutionary Heritage

The genetic, physical, and behavioral traits inherited from one's ancestors, shaped by the process of evolution over millions of years.

Humans and Apes

A reference to the biological and evolutionary relationship between humans and their closest living relatives, the apes, especially focusing on common ancestors and variations.

Tool Use

The act of using an object or implement to perform a specific task or function, often indicative of problem-solving abilities in animals and humans.