When a Market Test for a New Product Is Successful

question 51

Multiple Choice

When a market test for a new product is successful, the firm typically introduces the product in different regions of the U.S. in sequential stages. This process is called a:

• A) rollout.
• B) fallout.
• C) TQM.
• D) concept test.
• E) JIT.

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Definitions:

Sensory Receptors

Specialized cells or organs that detect external stimuli and convert them into electrical signals to be processed by the nervous system.

Nerve Pathways

Routes through the nervous system that nerve impulses travel, connecting various parts of the body to the brain or spinal cord.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates.

Aged Meat

Meat that has been stored under controlled conditions to enhance its flavor, tenderness, and overall quality through natural enzymatic processes.