The New-Product Development Process

question 157

Multiple Choice

The new-product development process

• A) should have ongoing support from top management.
• B) should avoid applying quantitative screening criteria-since applying such criteria tends to eliminate most of the "really new" ideas.
• C) should be informal-to encourage creativity.
• D) should start whenever the majority of current products are in the market maturity stage of the product life cycle.
• E) All of these alternatives are correct.

---

Definitions:

Inconspicuous Level

A state or condition not clearly visible or attracting attention, often due to subtlety or understatement.

Best Chance

The most favorable or advantageous opportunity or possibility to achieve success or a desired outcome.

Job Opportunity

An available position of employment where an individual has the chance to apply for work that matches their skills and interests.

Approaching

The act of coming near or closer to something or someone in physical space or time.