Brand Managers Commonly Perform the Following Marketing Functions Except

question 144

Multiple Choice

Brand managers commonly perform the following marketing functions except:

• A) manage each product category, or each brand, in an organization.
• B) perform promotion duties traditionally handled by the advertising manager.
• C) coordinate with others, including the sales manager, advertising agencies, production and research people, and channel members.
• D) oversee new-product development.
• E) conduct research and development.

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Definitions:

General Trait

A characteristic or quality that can be considered a defining attribute of an individual across a wide range of situations.

Correlation

A measure that describes the extent to which two variables change together, but does not necessarily indicate that one causes the other to occur.

Intelligence

Intelligence is the capacity for learning, reasoning, understanding, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.

Creativity

The ability to generate novel and useful ideas, solutions, or products through imaginative thought processes and original thinking.