A Marketing Manager Might Use the Total Quality Management Approach

question 68

Multiple Choice

A marketing manager might use the total quality management approach to:

• A) reduce defects in goods produced in factories.
• B) train better salespeople.
• C) improve customer service.
• D) make delivery schedules more reliable.
• E) All of these alternatives are correct.

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Definitions:

Gestalt Therapy

A form of psychotherapy focusing on self-awareness through understanding the present moment and personal responsibility.

Person-centered Therapy

A therapeutic approach focusing on creating a nonjudgmental, empathetic environment to facilitate a client's self-discovery and growth.

Code of Ethics

A set of principles and rules intended to guide the behavior and decision-making of professionals and organizations.

Consumer Reports

A non-profit organization that provides unbiased product ratings and reviews to help consumers make informed purchasing decisions.