Brand Managers Manage Specific Products, Often Taking Over the Jobs

question 249

True/False

Brand managers manage specific products, often taking over the jobs formerly handled by an advertising manager.

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Definitions:

Auxiliary Audience

People who may encounter your message but will not have to interact with it. This audience includes “read only” people.

Linking Information

The process of connecting related pieces of data to ensure a flow of understanding or logical sequence.

Organizational Audiences

Organizational audiences are groups of individuals within a structured group or organization who are the intended recipients of a message or information.

Sales Executives

Professionals who are responsible for developing the sales strategies, managing customer relationships, and driving revenue growth within a company.