When Purchasing Consumer Electronics or Other High-Technology Products, Most Consumers

question 104

Multiple Choice

When purchasing consumer electronics or other high-technology products, most consumers are aware that within a year after making a purchase, it is likely that a new model-or an entirely new product idea-will offer more features for the same amount of money. This phenomenon is a good example of the fact that:

• A) Product life cycles are getting longer.
• B) Product life cycles are getting shorter.
• C) The product life cycle rarely changes in length.

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Definitions:

Collectivist

Pertaining to cultural values that emphasize the importance of the group or community over the individual, promoting interdependence and cooperation.

Team Work

The collaborative effort of a group to achieve a common goal or to complete a task in the most effective and efficient way.

Individualistic

Describing a cultural orientation or personal behavior that emphasizes the importance of personal goals, autonomy, and self-reliance over group interests.

High-Context Cultures

Cultures that rely on non-verbal and situational cues as well as on spoken or written words in communication.