As a Product Moves into the Market Maturity Stage of Its

question 129

Multiple Choice

As a product moves into the market maturity stage of its life cycle, the marketing manager should:

• A) try to build primary demand.
• B) move toward exclusive distribution.
• C) expect the market to move toward pure competition.
• D) emphasize promotion that informs rather than persuades.
• E) None of these alternatives is correct.

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Definitions:

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