The Stage of the New-Product Development Process in Which Marketers

question 233

Multiple Choice

The stage of the new-product development process in which marketers evaluate the firm's strengths, weaknesses, and objectives is:

• A) idea generation.
• B) screening.
• C) idea evaluation.
• D) development.
• E) commercialization.

---

Definitions:

Illusory Promise

signifies a statement that appears to be a promise but does not actually bind the party making it to a particular action or outcome, thus lacking the substance necessary for a valid contract.

Real Obligation

A legal obligation that is tied to a specific property, requiring the fulfillment of some duty relative to that property.

Unilateral Contract

A contract in which one party makes a promise in exchange for the other party's act, rather than a promise in return.

Gratuitous Promise

A promise made without requiring some benefit or thing of value in return; not enforceable as a contract because it lacks consideration.