The Last Step in the New-Product Development Process Is

question 32

Multiple Choice

The last step in the new-product development process is:

• A) idea generation.
• B) commercialization.
• C) idea evaluation.
• D) development.
• E) screening.

---

Definitions:

Argument By Anecdote

A logical fallacy where a general conclusion is drawn from a few personal stories or isolated examples, rather than from systematic analysis.

Marriage

A legally and socially sanctioned union between individuals that establishes rights and obligations between them.

Divorced

The legal dissolution of a marriage by a court or other competent body.

Psychobabble

Informal term referring to language that uses psychological terms in an oversimplified, often inaccurate manner.