Wujin Chu, Marketing Manager for Innovative Electronics Products, Reviews a S.W.O.T

question 13

Multiple Choice

Wujin Chu, marketing manager for Innovative Electronics Products, reviews a S.W.O.T. analysis to help him evaluate four new product ideas his company is currently considering. Chu is operating in the ____ step of the new-product development process.

• A) idea evaluation
• B) development
• C) commercialization
• D) screening
• E) idea generation

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Definitions:

Soda

A carbonated soft drink, often flavored and sweetened.

Laffer Curve

A representation of the relationship between tax rates and the amount of tax revenue collected by governments, suggesting an optimal tax rate that maximizes revenue without deterring economic activity.

Tax Rates

The percentage at which an individual or corporation is taxed by the government on their income or profits.

Tax Revenue

The income that is gained by governments through taxation, used to fund public services and government obligations.