Full-Scale Market Tests

question 226

Multiple Choice

Full-scale market tests:

• A) Are unrealistic because they do not test the whole marketing mix.
• B) Are not expensive.
• C) Should always be skipped if management is sure that it understands consumer preferences.
• D) May provide information to competitors.
• E) Are used mostly for products that have high production costs and long lead times.

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Definitions:

Existential Import

The implication that the subjects referred to in a proposition actually exist.

Categorical Syllogism

A form of deductive reasoning consisting of three statements: two premises and a conclusion, each stating a relationship between categories.

Unstated Premise

An unstated premise is an implicit assumption that is not directly expressed within an argument but is necessary for the argument's logic to hold.

Days Of The Week

Days of the week are divisions of the week, typically seven in number, each named and ordered in cultural and social systems.