The New-Product Development Process

question 157

Multiple Choice

The new-product development process

• A) should have ongoing support from top management.
• B) should avoid applying quantitative screening criteria-since applying such criteria tends to eliminate most of the "really new" ideas.
• C) should be informal-to encourage creativity.
• D) should start whenever the majority of current products are in the market maturity stage of the product life cycle.
• E) All of these alternatives are correct.

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Definitions:

Group Polarization

The process where prevailing opinions or beliefs within a group intensify after the group engages in discussion.

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Persuasive Arguments

Statements designed to convince or influence others to accept a specific point of view or action.

Deindividuation

A psychological state where an individual loses self-awareness and personal responsibility in groups, often leading to atypical behavior.