Branding Is Good for Some CONSUMERS Because It

question 224

Multiple Choice

Branding is good for some CONSUMERS because it:

• A) makes shopping easier.
• B) provides dependable guides to product quality.
• C) helps assure regular satisfaction.
• D) connects the product with the benefits the consumer expects.
• E) All of these alternatives are correct.

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Definitions:

External Locus

A belief that one's outcomes are determined by external forces or events beyond personal control.

Culturally Relevant

Pertaining to or effectively engaging with the cultural context, values, practices, and learning styles of the individuals or communities involved.

African-Americans

A demographic group in the United States with ancestry from any of the black racial groups of Africa.

Projective Test

A psychological assessment tool in which a standardized set of ambiguous stimuli is presented to individuals with the aim of eliciting responses that reflect their unconscious desires, fears, and struggles.