If a Brand Consistently Delivers on a Promise That Purchasers

question 193

Multiple Choice

If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a _______ for the brand.

• A) disliking
• B) trust
• C) demand
• D) mistrust
• E) tolerance

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Definitions:

Conditional Contract

A contract whose validity or enforcement depends on the fulfillment of certain conditions.

Assignment

The transfer of rights, property, or responsibilities from one party to another.

Stop Payment

A stop payment is a request made to a bank to not pay out on a check or payment that has been issued but not yet cashed.

Cheque

A written, dated, and signed instrument that directs a bank to pay a specific amount of money to the bearer.