_____ Can Help Create Brand Recognition, but Only _____ Can

question 321

Multiple Choice

_____ can help create brand recognition, but only _____ can create brand insistence.

• A) Design; price
• B) Advertising; satisfying experiences
• C) Quality; distribution
• D) Brand names; endorsements
• E) Publicity; product trials

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Definitions:

IQ Scores

Numerical measures of a person's intelligence as compared to the average performance of individuals in the same age group.

Terman's Formula

A method for calculating intelligence quotient (IQ) developed by Lewis Terman, using the ratio of mental age to chronological age.

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability of a person of the same chronological age.

Sternberg

A theorist known for his triarchic theory of intelligence, which proposes that human intelligence comprises analytical, creative, and practical dimensions.