Wilbur Donald Has Had Good Experience Using Crest Toothpaste and Is

question 17

Multiple Choice

Wilbur Donald has had good experience using Crest toothpaste and is in the habit of buying it. His level of brand familiarity for Crest is:

• A) brand insistence.
• B) brand preference.
• C) brand desire.
• D) brand recognition.
• E) brand identity.

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Definitions:

Hydrogen Bonding

A weak bond between two molecules resulting from an electrostatic attraction between a proton in one molecule and an electronegative atom in the other.

Ice

Water frozen into a solid state, typically at or below 0°C (32°F).

Water Boils

The transformation of water from liquid to gas phase, occurring at 100°C (212°F) at sea level.

Hydrogen Ions

Positively charged atoms of hydrogen, which contribute to acidity when present in high concentrations in solutions.