______________ Means Target Customers Will Generally Choose a Particular Brand

question 251

Multiple Choice

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

• A) Brand nonrecognition
• B) Brand preference
• C) Brand insistence
• D) Brand rejection
• E) Brand recognition

---

Definitions:

Constructive Trust

A legal remedy imposed by a court to rectify unjust enrichment or wrongful conduct, requiring the holder of property to transfer it to the rightful owner.

Accounting

The systematic recording, analyzing, summarizing, and reporting of financial transactions of a business or individual.

Authority to Manage

Refers to the power or right delegated to an individual or group to make decisions and oversee the administration of an organization, property, or legal entity.

Executive Corporate Officer

A high-ranking individual within a corporation, responsible for making major corporate decisions.