You Have Several Umbrellas in Your Closet at Home, but When

question 178

Multiple Choice

You have several umbrellas in your closet at home, but when it's raining hard and you're stranded on Market Street in San Francisco you need a new umbrella fast. What type of consumer product is your new umbrella?

• A) Emergency product.
• B) New unsought product.
• C) Staple.
• D) Specialty product.
• E) Shopping product.

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Definitions:

Phenomena

Observable events or occurrences that can be investigated scientifically to understand their underlying principles.

Theory

An organized system of assumptions and principles that purports to explain a specified set of phenomena and their interrelationships.

Informed Consent

The doctrine that anyone who participates in human research must do so voluntarily and must know enough about the study to make an intelligent decision about whether to take part.

APA Code

The ethical guidelines set by the American Psychological Association for psychologists.