When Selling ____ Products, a Marketing Manager Should Recognize That

question 100

Multiple Choice

When selling ____ products, a marketing manager should recognize that consumers have low price sensitivity and the product should have widespread distribution near the probable point of need.

• A) homogeneous
• B) specialty
• C) emergency
• D) impulse
• E) regularly unsought

---

Definitions:

Epidemic

A disease affecting large numbers of individuals in a population.

Infection

The infiltration and proliferation of germs like bacteria, viruses, and parasites, which are typically absent from the body.

Pulmonary Fibrosis

A lung disease that occurs when lung tissue becomes damaged and scarred, leading to respiratory difficulties.

Scarring

The process of fibrous tissue forming over a wound or injury during the healing phase, which can alter the appearance and function of the affected area.