Examlex
Regarding consumer products,
Maker
An individual or entity that creates or manufactures something, often in the context of crafts, technology, or industrial production.
Marketing Strategy
A plan of action designed to promote and sell a product or service to effectively reach potential customers and achieve competitive advantage.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
Brand-Building
The process of creating and strengthening a brand's equity through strategies like marketing, customer engagement, and product quality.
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