Consumer Product Classes Are Based on

question 271

Multiple Choice

Consumer product classes are based on

• A) the level of derived demand.
• B) how consumers think about products.
• C) what types of business products were used to produce them.
• D) how consumers will use the products.
• E) how new and innovative the products are.

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Definitions:

Cross-selling

The practice of selling additional products or services to existing customers, often related to their initial purchases.

Product Alterations

Modifications made to a product to make it more attractive or suitable for the target market.

Attitudinal Loyalty

A customer's psychological commitment or attachment to a brand, often reflected in repeat purchases or preferences.

Psychographic

A classification criterion based on people's lifestyles, activities, interests, opinions, and values to understand consumer behavior better.