Characteristics of a Good Brand Name Include All of the Following

question 334

Multiple Choice

Characteristics of a good brand name include all of the following except:

• A) Be easy to spell and pronounce.
• B) Be trendy and fashionable.
• C) Describe the product and key benefits.
• D) Be legally available for use by the firm.
• E) Match the brand's packaging.

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Definitions:

Proportionate Consolidation Method

An accounting technique where an investor reports its share of an investee's assets, liabilities, income, and expenses in proportion to its ownership percentage, without consolidating the financial statements.

Consolidated Balance Sheet

A financial statement that aggregates the assets, liabilities, and equity of a parent company and its subsidiaries into one document.

Goodwill

An intangible asset that arises when a buyer acquires an existing business, representing the premium paid over the fair value of its net assets.

Proportionate Consolidation Method

An accounting technique used for combining the financial statements of joint ventures, where the investor's share of each line item is included proportionally.