A __________ Is an Organized Way of Continually Gathering, Accessing

question 12

Multiple Choice

A __________ is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

• A) big data repository
• B) data warehouse
• C) marketing information system
• D) research specialist network
• E) marketing model

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Definitions:

Final Goods and Services

Goods and services sold to final, or end, users.

Entrepreneurial Ability

Entrepreneurial ability involves the skills and qualities that enable an individual to identify opportunities, take risks, and organize resources effectively to start and manage a business.

Sole Proprietorship

A business owned and managed by a single individual, with personal responsibility for all debts and legal actions.

Transaction Costs

The costs of time and information required to carry out market exchange.