A Complete Marketing Information System Includes Each of the Following

question 44

Multiple Choice

A complete marketing information system includes each of the following except:

• A) data from internal sources.
• B) marketing models.
• C) decision support systems.
• D) a data warehouse.
• E) All of these alternatives are correct.

Appreciate the cost implications of different sales force options (company salespeople vs. independent sales agents).

Recognize the importance of precise, measurable, and time-specific objectives in effective sales planning.

Understand different salesforce organization structures and their suitability based on various factors such as geographical, product, or customer focus.

Comprehend the concept of account management policies and how they are applied to maintain and grow customer relationships.

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Definitions:

Productive

The efficiency with which inputs (such as labor and capital) are converted into outputs (goods and services).

Large Income

Substantial earnings or revenue, typically considerably higher than the average income, affording a high standard of living.

High Productivity

Indicates a significant output or efficiency in production or performance relative to the input of resources, time, or labor.

Technological Progress

The advancement and innovation in technology, leading to more efficient processes, improved products, and overall economic growth.