For Raw Data to Become Useful to Marketers, It Must

question 113

Multiple Choice

For raw data to become useful to marketers, it must be:

• A) stored in a data warehouse.
• B) transformed into information and knowledge.
• C) gathered from internal company sources.
• D) gathered from external sources.
• E) communicated to executives through a formal report.

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Definitions:

Imposed On Another

Forcing or applying something on someone else against their will or without their consent.

Somatic Symptom Disorder

Syndrome marked by health concerns that are excessive given actual physical health, that persist despite contrary evidence, and that interfere with daily functioning.

Cognitive Therapies

Psychological treatments aimed at addressing and reshaping negative thought patterns that contribute to emotional distress and mental health issues.

Maladaptive Interpretations

Patterns of thinking or interpreting information and experiences in a way that is counterproductive or harmful to one's mental health.