Which of the Following Observations About the Use of a Marketing

question 200

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) For most firms it pays to wait to until you have important questions you can't answer.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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A hard copy of a document, image, or data, produced on paper through the use of a printer.

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A feature in database and document software that allows users to see how a document or database report will appear when printed or viewed onscreen.

Report

A written or spoken description of events, conditions, or research findings, usually presented in a structured format.

Column Width

The horizontal measurement of a column's span in a table or spreadsheet, which can be adjusted.