A Marketing Information System (MIS) Includes All of the Following

question 71

Multiple Choice

A marketing information system (MIS) includes all of the following except:

• A) Data warehouses.
• B) Decision support systems.
• C) Internet support systems.
• D) Marketing models.
• E) Information technology specialists.

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Definitions:

Stock Price

The current price at which shares of a particular company can be bought or sold on a stock exchange.

Dividend Yield

A financial metric indicating the annual dividend payment of a company as a proportion of its stock price.

Volatility

A statistical measure of the dispersion of returns for a given security or market index, typically used as a measure of risk.

Time to Maturity

The remaining time until a financial instrument, like a bond, reaches its repayment date.