The Scientific Method in Marketing Research

question 64

Multiple Choice

The scientific method in marketing research

• A) forces an orderly research process.
• B) is an informal approach to define problems.
• C) is not a valid decision-making approach.
• D) is based on hunches rather than evidence.
• E) makes guesses about what will happen in the future.

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Definitions:

Co-insurance Clause

A provision in an insurance policy requiring the policyholder to bear a portion of the losses to the extent of a specified percentage.

Fireproof

A characteristic of materials or structures that are resistant to fire and are able to withstand high temperatures without catching fire or sustaining significant damage.

Insured

A person or entity covered by an insurance policy receiving financial protection or reimbursement against losses from an insurance company.

Misrepresentation

A false statement of fact made by one party to another, which has the effect of inducing that party into a contract.