Which of the Following Is the Correct Sequence of Steps

question 255

Multiple Choice

Which of the following is the correct sequence of steps in the marketing research process?

• A) Getting problem-specific data; interpreting data; defining the problem; analyzing the situation; solving the problem.
• B) Analyzing the situation; getting problem-specific data; interpreting data; defining the problem; solving the problem.
• C) Defining the problem; getting problem-specific data; interpreting data; analyzing the situation; solving the problem.
• D) Defining the problem; analyzing the situation; getting problem-specific data; interpreting the data; solving the problem.
• E) None of these is the correct sequence of steps in the marketing research process.

---

Definitions:

Information

Data that is processed, organized, or presented in a context that gives it meaning.

Ethics

A branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior.

Utilitarian Rule

An ethical principle that suggests the best action is the one that maximizes utility, often interpreted as achieving the greatest good for the greatest number of people.

Practical Rule

A guideline or procedure based on practical considerations, often derived from experience, for effective action or decision-making.